MEET THE FOUNDER & CEO
Hey I'm Shapei. This all started with me being a proud furmom of 3.
I began documenting my everyday moments with my pets on Facebook and Instagram. What started as a creative outlet quickly turned into something bigger when one of our videos unexpectedly reached over one million views. That moment made me realize that content has the power to connect and inspire far beyond what I imagined.
Shortly after, a local pet brand noticed our growing presence and invited me to become one of their brand ambassadors. That opportunity showed me that what I was doing was not only effective but also valuable. It sparked something in me to take things even further.
I started investing in myself by joining paid and free trainings to learn more about content creation, digital strategy, and audience engagement. What began as a passion slowly grew into a purposeful business.
Eventually, a Singapore-based company discovered our content through SEO and reached out to collaborate on their research about pet content creators. It was a full-circle moment that affirmed the impact of the work I had built from the ground up.
Today, I help pet business owners simplify social media, attract their ideal audience, and build a strong online presence with ease and confidence. Because with the right content strategy and support, your brand can thrive without the overwhelm.
IMSHAPEI
Social Media Marketing for Pet Brands
