From Inactive to Active

Growing LinkedIn Visibility Through Organic Strategies

Background

This outsourcing company was virtually invisible on LinkedIn. Despite having solid operations and a great offer, their online presence didn’t reflect their value and it was costing them leads. The business owner wanted to organically grow their page views, improve engagement, and finally make LinkedIn a functioning part of their marketing strategy.

The Challenge

  • Inactive LinkedIn page

  • No clear direction for content

  • Wanted to avoid ads and grow visibility organically

  • Needed engaging content that resonated with decision-makers in their industry

What We Did

  • Conducted audience research using Quora and Reddit to identify hot topics and FAQs

  • Curated high-value, niche-specific content tailored for LinkedIn audiences

  • Cross-posted content using the client’s personal LinkedIn to boost reach

  • Joined industry-relevant LinkedIn groups and shared content strategically inside them

The Results

Key Insights & Takeaways

  • Increased profile visibility: More search appearances, more eyes on the brand

  • Follower growth: While modest, shows our content + engagement strategy is working

  • Community involvement matters: Cross-posting in relevant groups made a difference

  • Personal LinkedIn use: Major driver. Tapping into the founder’s network unlocked more reach

  • Content that resonates performs best: Especially answers to real industry pain points

Ready to activate LinkedIn for your business?

Let’s make your LinkedIn page work for you and not the other way around.

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