From Inactive to Impactful

How 1 Month of Strategic Engagement Sparked Community Growth

Background

This client, a pet brand in the lifestyle space, came to us with an inactive Instagram account and a scattered content plan. Despite investing in paid ads,

they weren’t seeing lasting engagement or growth. With little time and clarity on what to post, their presence remained stagnant.

The Challenge

Their account was:

  • Dormant with minimal organic activity

  • Overly dependent on boosting

  • Lacking direction for content and community building

The Solution

Over the span of one week, we implemented:

  • Comment marketing on target audience posts to spark connection

  • Strategic posting and engagement to revive profile activity

  • Relatable, heartwarming responses that resonated with their audience’s lifestyle and values

The Results

Before

After

After 1 month of collaboration, profile visits & website clicks increased.

Here’s what happened after 1 month of collaboration:

  • Profile Visits: From 637 to 687 (+7.8%)

  • Website Clicks / External Link Taps: From 81 to 161 (+98.7%)

  • Engagement (Pinned Comments & Hearts): From minimal engagement to multiple pinned comments and heart reactions from the audience

In just one week, this client moved from: Inactive + Ad-Dependent → Engaged + Emotionally Connected

They’re now building a real community rooted in shared values and heartfelt storytelling with visible traction and growing trust.

Ready to activate your audience?

Let's create content they want to engage with, not scroll past.

IMSHAPEI