Social Media Carousels for a Fertility Coach
This project wasn’t about creating pretty posts. It was about helping women feel seen, especially those navigating endometriosis, pregnancy loss, and the emotional toll of trying to conceive.
The goal was clear: create social media content that felt nurturing, educational, and grounded in trust.
The Heart Behind the Design
The client is a wellness practitioner who supports women dealing with hormonal imbalances, fertility challenges, and healing after medical trauma.
Her audience is filled with women who:
✔️ Are exhausted from medical gaslighting
✔️ Have gone through loss or surgery
✔️ Want real answers and compassionate guidance
These graphics needed to hold space for that kind of journey. They had to feel calming, supportive, and empowering all at once.
Design Direction: Grounded and Safe
The design focused on creating emotional safety and clarity with:
✔ Earthy tones and warm corals to communicate compassion and healing
✔ Lifestyle photos and gentle lighting to reflect real, relatable experiences
✔ Bold overlays and clear CTAs that guide attention without overwhelming
✔ Minimalist structure to allow the message to breathe
Message Strategy: Clear and Empowering
Every piece of content was crafted to validate emotions and educate with care.
Examples include:
✔ “If you feel like your body is broken because you haven’t been able to conceive…”
✔ “Ready to go from protection mode to your fertile glow?”
✔ “Here’s the number one thing I want you to do…”
We used comment prompts like “Comment READY” to guide followers gently toward her free resource, helping grow her lead list while building trust.
Results and Response
✔ Posts began receiving more saves and shares, especially on emotionally validating graphics
✔ Comment prompts led to deeper conversations in DMs and more opt-ins for her lead magnet
✔ Her feed now reflects the same grounded support her work offers in private
GRAPHICS CREATED
Final Thoughts
Designing for a wellness brand that works with women in vulnerable chapters of life is a responsibility and a privilege.
This project was a reminder that when design is done right, it doesn’t just look good, it makes people feel understood, encouraged and hopeful.
If you’re in the wellness or coaching space and need visual content that truly reflects the heart of your message, I’d love to collaborate with you.
Let your message speak to the people who are quietly waiting for it.
Ready to elevate your brand?
IMSHAPEI
